My advice for 3PLs
I'm writing this piece for 3PL companies: Put yourself in the position of your clients. What are the main reasons they use your services instead of developing in-house capabilities?
1) State of the art technology
2) High quality customer service
3) Service flexibility
4) Cost effectiveness
Ok, so these are Key Success Factors in your business. Take a look at your action plans and see whether you see all these elements as part of your objectives...